Feature

Analytics & Lead Tracking

Understand your visitors and capture every lead

BPract Agents provides built-in analytics and lead management so you can track conversations, monitor AI performance, and capture visitor information. Every chat session is logged with full message history, and the lead capture system collects contact details through pre-chat forms and inline actions. View conversation trends, popular questions, and lead status all from the admin panel.

Key Benefits

Why Analytics & Lead Tracking matters for your business.

1

Full conversation history with searchable message logs for every chat session

2

Lead capture through pre-chat forms, inline actions, and AI-initiated collection

3

Conversation analytics showing daily volume, average length, and popular topics

4

Lead management with status tracking, notes, and export to CSV

5

Real-time session monitoring lets you see active conversations as they happen

Conversation Intelligence

Every conversation that happens through your AI agent is logged with the full message history, timestamps, and metadata. You can search conversations by content, filter by date range, and review individual chat sessions to understand what visitors are asking. This data helps you improve your knowledge base, refine system instructions, and identify gaps in your AI coverage.

Lead Capture and Management

BPract Agents captures leads through three channels: pre-chat forms that collect name and email before the conversation starts, the capture_lead agentic action that the AI can invoke mid-conversation, and the collect-info endpoint that gathers structured data based on your configured fields. All leads are stored in the admin panel with status tracking so your team can follow up, mark leads as contacted, and add notes. Export to CSV is available for importing leads into your CRM.

Performance Monitoring

Monitor your AI agent performance with metrics including total conversations, messages per session, response times, and action completion rates. These insights help you optimize your agent configuration, identify high-intent visitors, and measure the ROI of your AI investment. All data is available in the admin panel with no third-party analytics tools required.

Frequently Asked Questions

Common questions about Analytics & Lead Tracking.

Can I export conversation data?
Yes. Leads can be exported to CSV directly from the admin panel. Full conversation logs are accessible through the admin interface and can be exported for analysis.
How long is conversation history retained?
Conversation history is retained indefinitely by default. There are no automatic deletion policies. You can manually delete individual conversations or sessions from the admin panel if needed.
Does the analytics track individual visitor identity?
BPract Agents tracks sessions and captured lead information. It does not use cookies for cross-session tracking by default. Visitor identity is established when they provide their information through a pre-chat form or lead capture action.

Related Features

Explore more capabilities of BPract Agents.

Agentic Actions & Workflows

Let your AI agent take real actions, not just answer questions

Visual Admin Panel

Configure everything without writing a single line of code

Customizable Chat Widget

A production-ready chat widget that fits any website

Experience Analytics & Lead Tracking

See how Analytics & Lead Tracking can transform your website. Start your free trial today.

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