DigitalCraft Turned AI Chatbots into a $15K/Month Revenue Stream
DigitalCraft Agency — Agency
BPract admin panel showing a list of 35 client tenants with individual branding and analytics summaries
The Challenge
DigitalCraft is a digital marketing agency managing websites for 35 clients across various industries. Clients increasingly demanded AI chatbot functionality, but evaluating, deploying, and managing separate chatbot platforms for each client was unsustainable. The agency needed a single platform that could serve multiple clients with independent branding, knowledge bases, and analytics while remaining profitable at their price points.
The Solution
BPract Agents' multi-tenant architecture was the perfect fit. DigitalCraft set up a single admin panel to manage all 35 client chatbots. Each client received their own branded widget with custom colors, logo, and personality. RAG knowledge bases were configured independently per client, and analytics dashboards were shared with clients via separate access credentials. The white-label capability allowed DigitalCraft to resell the service under their own brand.
The Results
Measurable impact within the first 90 days.
“We white-label BPract Agents for all our web design clients. The multi-tenant architecture means we manage 35 chatbots from one admin panel. Each client gets their own branding, knowledge base, and analytics. It has become a $15K/month revenue stream for us.”
The Challenge: Scaling AI Across 35 Clients
DigitalCraft managed websites for 35 clients ranging from local restaurants to regional healthcare providers. Every client wanted an AI chatbot, but deploying separate platforms for each one was neither scalable nor profitable. The agency needed a single solution that supported independent branding, separate knowledge bases, per-client analytics, and a pricing model that allowed healthy margins on resale.
The Solution: Multi-Tenant White-Label Platform
BPract Agents' multi-tenant architecture allowed DigitalCraft to manage all 35 clients from one admin panel. Each client was set up as a separate tenant with custom widget branding, an independent RAG knowledge base, and dedicated analytics. The white-label capability removed all BPract branding, letting DigitalCraft resell the chatbot service under their own brand. Average setup time per new client was under 10 minutes.
Business Impact
DigitalCraft charges clients between $200 and $800 per month for AI chatbot services depending on complexity. With BPract Agents' affordable per-tenant pricing, the agency maintains a 72% profit margin on the service. Total recurring revenue from chatbot services reached $15,200 per month within six months of launch. The offering also increased client retention, as agencies with chatbot services had a 94% renewal rate compared to 78% for those without.
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