LearnHub Improved Student Onboarding Completion by 35% with AI Guidance
LearnHub — Education
Online learning platform with BPract chat widget showing a personalized course recommendation with enrollment action button
The Challenge
LearnHub is an online education platform offering 500+ courses. Only 58% of new signups completed the onboarding process -- selecting a learning path, enrolling in their first course, and making a payment. The drop-off was costing LearnHub an estimated $180,000 per quarter in lost enrollments. Email nurture sequences had low open rates, and the FAQ page was rarely visited.
The Solution
BPract Agents was deployed on the signup confirmation page, course catalog, and payment page. The AI agent guided new students through learning path selection by asking about their goals, experience level, and time commitment. Agentic actions handled course enrollment and directed students to the payment flow. The RAG knowledge base covered course descriptions, prerequisite requirements, instructor bios, and financial aid options.
The Results
Measurable impact within the first 90 days.
“The AI agent walks new students through course selection like a personal academic advisor. It asks the right questions, recommends the right path, and gets them enrolled -- all in one conversation. Our onboarding completion went from 58% to 78%.”
The Challenge: Onboarding Drop-Off
LearnHub's 500+ course catalog was both a strength and a weakness. New students were overwhelmed by choices and frequently abandoned the onboarding flow before enrolling in their first course. At a 58% completion rate, LearnHub was leaving significant revenue on the table. Email follow-ups had diminishing returns with open rates below 15%.
The Solution: AI Academic Advisor
BPract Agents acted as a personal academic advisor, appearing at key decision points in the student journey. On the course catalog page, the AI asked about career goals, current skill level, and available study time to narrow recommendations from 500+ courses to 3-5 perfect matches. Agentic actions handled one-click enrollment and directed students to the payment page with their selected course pre-loaded.
Outcomes
Onboarding completion jumped from 58% to 78% within two months. Course enrollment rates increased by 42%, and support emails about "which course should I take" dropped by 50%. LearnHub estimated the AI agent recovered approximately $63,000 in previously lost quarterly revenue.
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